Shape & Size
Reflecting on the current trends of the prepaid phone card, we observed a gradual switch from conventional phone cards to rigid board packaging.
Retailers prefer the rigid board because it offers a 4 1/2 X 6 inch billboard that effectively competes with other impulse items hanging from j-hooks.
In retail marketing situations where the "fast scan" is considered the window of opportunity, this type of packaging has proven to be an excellent means of attracting retail dollars.
Packaging and image are what makes a customer pick up your card for the first time, and a good rate will keep them coming back for more.
There are 2 types of material that are commonly used in this industry:
Paper and Plastic - both come with different thicknesses. We always make the attempt to match the appropriate card type to customer needs type to customer by asking the following questions:
(i.e. life of 1 month, 6 months..etc.)
(i.e. Thin - saving wallet space, or thicker-more substantial image, collectible)
The most popular thickness that the majority of people use is 13mil. With lamination, this thickness is in the position to deliver both image and durability. The next option is 10mil plastic, it has the same benefits of a paper card but the price is slightly higher.
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